About Us

Hi! I am Traci Waller, founder of Waller Creatives. I am so excited you are here.
I have had a creative spirit for as long as I can remember. Creating with my hands has
always helped to pass the time, keep me centered, and really just kept me out of the trouble that I am so good at finding!

I am based in Missouri, in the Heartland of America. I share my life with the most supportive husband ever, and our blended family consists of 3 kids and more animals than could fit in this description.

Waller Creatives is a small business which encompasses BrownSugahBaby by Traci
(custom gifts) and ilaorun by Waller Creatives (candle, bath, body, and home)
BrownSugahBaby was my first venture into the creative world, 7 years ago, starting with a
cottage law bakery that specialized in custom cakes and candy apples.  Brown Sugah was
my childhood nickname, so it just made sense that would be the name of my bakery.

As more tiny humans were added to the family, it became too heavy of a load to continue
the bakery, but I still craved something to do with my hands and use my creative brain. I
still bake for family and friends, but BrownSugahBaby by Traci re-directed its efforts to
creating custom gifts, tees, and party treats.  Now known as BrownSugahBaby by Waller
Creatives, I now focus solely on customized items, such as tees, shoes, cups and jewelry.  
Ilaorun by Waller Creatives is the name of my candle and body care line.  My main
purpose for this line was initially to create products that I could use myself. I have CRAZY
allergies, and there is very little that I can use in my home, or put on my skin, that does not
cause some sort of skin irritation, or send me into days of allergy attacks where I’d be stuck to inhalers, allergy meds, and pretty much home bound.

Ilaorun is born out of a need to create alternatives, and well designed, naturally healthy
candles and body products that allow me to not only smell and feel good, but to live well!

Ilaorun is Yoruba for sunrise.  I wanted to incorporate my Nigerian ancestry into my
business, and the region in Nigeria that my DNA leads to speaks Yoruba.  Sunrise seemed a
fitting name for the beauty that I create.